But the scientist in me got curious. What makes this plan of eating, and the tools and habits that go along with it, so unusually effective when everything else I had ever tried failed? What are the essential elements of its success, and what happens in the brain to make those elements work? I started investigating and found several answers to these questions, and more answers still when I started teaching a college course on the psychology of eating.
A couple of years ago it dawned on me that plenty of people who want to lose weight are not food addicts, and lots of people who are susceptible to the pull of addictive foods may not prefer a 12-step solution to their problem. But everyone who struggles with their weight deserves to understand how and why their brain is blocking them from shedding pounds. And lots of folks might be really excited to be shown a simple, effective plan for finally losing weight and keeping it off long-term, a plan formulated through years of trial-and-error and backed by the latest research in psychology and neuroscience. That plan is called Bright Line Eating, and my Big, Hairy, Audacious Goal is to share it with everyone who wants to get Happy, Thin, and Free.
Early in 2014 I started to write a book proposal for Bright Line Eating: The Science of Living Happy, Thin, and Free, but quickly learned I needed a platform in order to have a best-selling book. Discouraged, but determined not to give up, I decided to start an email list. I knew I had ideas that the world needed to hear, but I had to figure out the best way to grow a following.
On August 5th, 2014, I started the Bright Line Eating email list and began sending out emails on a regular basis. The content was so novel, refreshing, and transformative that it started to spread rapidly. The first Bright Line Eating Boot Camp started in October of 2014. I capped the class size at 40 because I didn’t know if I could handle any more than that—I was still a tenured professor teaching full time, I was serving as the assistant chair of the Psychology Department, and my children were ages 3, 6, and 6 (yes, I have twins). The first Boot Camp was a roaring success. Some of those original Campers are featured in our Goal Weight Gallery. Go check out some of their stories. A few months later I held another Boot camp, then another, then another.
So far in Bright Line Eating, over 4000 people have collectively lost more than 81,000 pounds.
Before long, I was totally swamped by the correspondence and the amount of work it was taking to run Bright Line Eating. My dear friend Chris Davis saw the toll the late nights were taking on my physical and mental health, expressed concern, and asked if she could help in any way. On December 21st, 2014, Chris became the first Bright Line Eating employee. I had already been working with a web developer named Steven Gomez, who eventually came on full-time in April of 2015. It simply exploded from there. Our Bright Line Eating team is now 23 strong.
My dream of writing a book to share with the masses is now coming to fruition. I have both an agent and an editor in New York City and a book deal with Hay House, a fantastic publishing company. You’ll see Bright Line Eating on display in bookstores everywhere in March of 2017. In fact, it’s available for pre-order on Amazon already, and the last I checked it was the #1 book in its category, even though it hasn’t even been released yet! More proof that this is an idea whose time has come. Look out world, here comes BRIGHT LINE EATING!!!